New: A Practical Guide to Public Relations
for Businesses, Nonprofits & PR Leaders
Including: SEO, AI, Content Marketing, Social Media & Thought Leadership
The Newest Guide is Out! The mystery of PR is unveiled to everyday people without massive teams or limitless budgets. Cash-strapped start-ups, scrappy nonprofits and small and family-owned businesses will find efficiency and smart business sense. Even seasoned marketing and PR pros will discover new approaches.
Where the stars align for you to shine.
Workable PR for Today
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How PR Really Works
Learn MoreLaunch your PR career. Learn new marketing skills. The first of my guides gets down into the nitty gritty of working in PR—teaching you how to work with bloggers, podcasters and media to earn press, boost SEO and impress clients or bosses.
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PR That Works Smarter
Learn MoreBuild credibility, visibility and results through PR-infused marketing. My newest guide explains how to execute PR while repurposing marketing content to drive SEO and efficiencies. Including ways to leverage AI and exercises for starting your own plan.
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Planning Real PR Work
Coming soon, the PR Planner condenses the Practical Guide activities — and includes a larger planning template for those who want to put pen to paper. If you don't have time to read A Practical Guide, the planner stands on its own to help you get started.
My Indie Offering
My products are available in all the regular places. But why let Big Brother Amazon have all the control?
Like you, I want to be my own boss. Which is why I choose to self-publish, my entrepreneurial spirit true to the core. Now I’m taking it one step further by selling direct, fully embracing the indie-author lifestyle.
No shade if buying elsewhere works better. Our printing company Lulu uses 100% renewable energy and follows responsible printing practices. Their focus on diverse storytelling aligns with our quest to empower professionals while protecting the planet.
Photo Credit: Julia Joppien
An Earful of PR
Audiobook of A Modern Guide to Public Relations
If PR-on-the-go is more your style, A Modern Guide is currently available on Audible (which can also be accessed on iTunes and Amazon). The audio version of A Practical Guide will be ready soon.
Photo Credit: Dushawn Jovic
Videos to Extend Your Book One Learnings
If you’d like to extend your Modern Guide learnings, my 60 unscripted videos offer more depth into the key concepts. Organized by chapter, the videos range from about 5 - 8 minutes each and are labeled according to topic.
PR Talk Podcast
Don’t forget that over 100 candid conversations with all types of thought leaders and media members are still available wherever you listen to podcasts. Sponsored by the Public Relations Society of America and powered by Marketing Podcast Network. Listen Here.
Listen, like and share!
About the Author
Amy Rosenberg learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity, in 2008. As the firm’s president, Amy oversees the blending of digital strategies with classic PR tactics to increase everything from SEO to community engagement for select clients.
Amy’s first book, A Modern Guide to Public Relations, was released in 2021, with an extensive video series further explaining the concepts. She released A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders in 2025.
Her podcast, PR Talk, sponsored by the Public Relations Society of America (Oregon), is on pause but available for download — offering over 100 interviews with business leaders.
Amy resides in Portland, Oregon with her husband, two children, dog and cat.